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Interactive experiences are key to modern retail success, helping shoppers go beyond browsing products on typical store shelves.
One effective way to achieve this year ago is by incorporating technologies through interactive displays that showcase products in a creative, attention-grabbing, and memorable way.

Storytelling has been used for centuries to connect shoppers with brands, create brand loyalty loyalty, and factor sales. Interactive retail displays extend this concept by helping customers engage with products interface in an immersive, engaging, or detailed manner.

Types of Interactive Retail Displays
Virtual possibilities

There are several core, types of interactive retail displays that retailers can use to showcase products through engaging {technologies|. Some popular types include:

1. Touch screens: {Interactive|Digital} displays allow customers to explore product features, тумбы витрины benefits, navigation is done
   
2. Augmented reality displays: These displays use {data,} technology to superimpose digital information onto the real product, providing shoppers with a more {unique,} engaging, interactive, and immersive experience.
   
3. Experiential displays: These displays create an immersive and engaging environment that allows customers to unique
   
4. Interact with the product.
   
   

Benefits of Interactive Retail Displays
Interactive one-way communications opportunities

Interactive retail displays offer several benefits for retailers and customers. Some of the include:

1. {Enhanced|Increased} customer engagement: The {likelihood} of interactive displays help customers to engage in the brand's story, leading to {more|better} emotional investment in the product while making it more likely for customers to make a purchase.
   
2. {Improved|Enhanced|Boosted} sales: By telling a brand's story, retailers can create brand loyalty, and have selling points that were previously inaccessible at physical stores. This makes it a useful tool for retailers to find more sales and grow sales revenue.
   
3. {Active|Competitive|Competitive edge|Competitive Advantage} advantage: Interactive retail displays can make the store stand out from others who still operate on a simple store interface. In contrast, competitors may have stopped making use of digital solutions.
   
4. {Detailed|Insights|Convenient} access to customer data.
   

Examples of Interactive Retail Displays That Have Really Worked
Examples of interactive displays used by various retailers to connect with customers share a number of key {similarities} that should encourage other retailers to do the same.

1. Sephora's {Interactive|Engaging|Touch} fragrance display:
   

Sephora brings an immense amount of their success down to their {digitally driven|attracted customer}, which allows users to explore different fragrances.

1. LEGO's Display.
   

Examples of success stories such as

Target's virtual malls, interactive purchasing, building creations together.