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Meet the Michelin Man in 2025

Bibendum — better known as the Michelin Man logo, More Material, Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1

Bibendum’s Hidden History

In early 20th-century ads, Bibendum even smoked cigars and wore pince-nez — both gone today to match modern sensibilities. :contentReference[oaicite:2]index=2

The Evolution of a Legend

Despite aesthetic changes, his friendly presence endures, with 90% brand recognition worldwide. :contentReference[oaicite:3]index=3

The Icon That Refuses to Fade

From classic print ads to online platforms, the Michelin Man spans both mobility and gourmet culture. :contentReference[oaicite:4]index=4

Is the Michelin Man Here to Stay?

After more than 130 years, Bibendum remains timeless — evolving, adapting, but always familiar.